LINCOLN — For an experienced Lego builder, entering the Brick Bus starts with a challenge. On this day, six builders had an hour to build a castle that was at least 6 inches tall. Timer at the ready, ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...

Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

You might have thought you’d seen every possible size and shape of brick and accessory, but the brand is about to ruin your complacent attitude to your Lego basket. Lego is bringing interactive bricks ...

LEGO is set to transform the brick world with its new SMART innovations featuring the SMART Brick and SMART Play experiences that the company introduced at the CES 2026 stage. The first LEGO SMART ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

One of the biggest announcements at this year’s Consumer Electronics Show (CES) wasn’t a new TV or a robot — it was LEGO Smart Play. The futuristic technology allows LEGO builds to emit lights and ...

Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

Andrea is an editor at GameRant, where she has been writing professionally about video games for nearly five years. She became a gamer for life at 8, thanks to a copy of Pokemon Red and her Game Boy.

Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...

The Brick Bus is a mobile playroom in a redesigned bus featuring Legos and building stations. The bus debuted in early November after Handly and her husband, Scott, bought and renovated an old shuttle ...