South Korea’s beauty industry has broken out of its domestic shell to become a global juggernaut. In 2024, Korean cosmetics exports surpassed $10.2 billion, marking a 20.6 percent year-on-year ...
In this op-ed, Korean-American writer Rosa Jisoo Pyo explores how the popularity of K-beauty has reinforced harsh beauty standards and how many Korean women are striving to change that. When I went to ...
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