While “glass skin” as a term has its roots in Korean beauty culture, it’s really just a fancy way of saying flawless skin.

You couldn't escape the K-beauty global sweep of 2025. Now, heading into the new year, what are the trends (and products) ...

“Blush had a real moment in 2025, with lots of cool girls in Korea wearing blush high up on their cheeks, right below their ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." I love a Korean face mask. Any K-Beauty mask, really: hydrating, overnight, wrap, clay, sheet, ...

AFTER all the boozy festive season with little to no sleep our skin could do with a little pampering. Luckily, Primark has ...

If Korean skincare has taught us anything over the years, it’s this—great skin doesn’t come from rushing. There’s no magic ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

Every year, Korean beauty brands like Innisfree and Dr Jart+ (and their respective sunscreens) take center stage, claiming their title as one the many “it girls” of the sunny season. That comes down ...

Viral discourse around skin bleaching has ensued on TikTok. Consumers have been discussing everything from promoting hydroquinone in facials to bleaching creams turning the skin yellow. Black women ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." It’s no secret that Korean skin care is always ten steps ahead of Western beauty trends. So much of what ...