The John Lewis Christmas advert has become as much a part of the festive season as tinsel and crackers. These adverts function as short films that don’t just sell products, they sell feelings. They ...

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to new data from DAIVID. Released this week, the latest addition to ...

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to data from DAIVID. The latest addition to the retailer’s ...

It’s that time of year again. The John Lewis Christmas ad has dropped – a little earlier than usual – and with it, the annual debate over whether the retailer has rekindled its emotional magic or lost ...

Five years after his first alternate John Lewis ad blew up, Sam Clegg is giving the most anticipated Christmas advert of the year a run for its money. The 27-year-old marketing specialist started ...

Over the past 18 years, the launch of the John Lewis Christmas advert has established itself as a key point in the UK’s festive calendar, said Ed Davies in the FT. The ads are, of course, designed to ...

Add Yahoo as a preferred source to see more of our stories on Google. Benedict Cumberbatch, Keira Knightley, Macaulay Culkin in 2025 Christmas ads - Amazon, Waitrose, Home Instead As they have time ...