Add Yahoo as a preferred source to see more of our stories on Google. My friend introduced me to Heroine Make after bringing me back some eyeliner from Japan, and I was hooked. The felt tip is ...

TOKYO--(BUSINESS WIRE)--Kao Corporation (TOKYO:4452) has identified its international makeup brand KATE as a strategic growth driver within its cosmetics portfolio. This initiative aligns with the ...

The Oscar-nominated trio behind Japan’s box office sensation explains how bintsuke paste, copper-based wigs and centuries of ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The best part about forgetting to pack your favorite foundation or having an expensive serum shattered in ...

Major Japanese cosmetics company Fancl Corp. aims to reach 200 billion yen in sales revenue by 2035, according to a long-term management vision through that year announced Monday.

A grooming trend that emphasizes a natural-looking appearance like Korean male idols is spreading among young men in Japan, and K-beauty is playing a central role, a local newspaper reported.

South Korean cosmetics featuring male models in promotions are seen at the Loft lifestyle store in Tokyo's Shibuya Ward, Feb. 4, 2026. (Mainichi/Yuko Shimada) TOKYO -- In Japan, more men are now using ...

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