Creating natural radiance is always in, and to get that look, we love brands that are committed to delivering products that ...

To formally roll out the complexion product, IT Cosmetics is debuting a campaign featuring actress Jennie Garth, who will aid ...

Designed for 40-plus skin, the Do It All Sheer Tint Face Balm will be sold exclusively at Ulta Beauty.

Transform your routine with IT Cosmetics’ best-selling, easy-to-use makeup essentials, including a full-coverage, shine-controlling foundation and buildable eyeshadows for a natural, flawless look.

We interview a professional makeup artist.