“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & ...

Apple’s Intelligent Tracking Prevention (ITP) was introduced back in 2017 as a way to combat what the company described as overly-intrusive user tracking when browsing the web. Ad tracking technology ...

Intelligent Tracking Protection is designed to minimize the amount of data that is generated by users browsing website, that could be tracked by digital marketers to construct a profile of the user.

Google researchers discovered multiple security flaws in Apple's Safari web browser that let users' browsing habits be tracked despite Apple's Intelligent Tracking Prevention feature. Google plans to ...

Apple isn’t backing down from a new approach that limits how web visitors can be tracked by online advertisers. The new feature in Safari, called Intelligent Tracking Prevention, was first announced ...

Find out the impact of Apple's 'Intelligent Tracking Prevention' to digital advertisers and marketers, and what you can do to adapt. In September 2017, Apple announced updates to Safari that impact ...

Apple is rolling out iOS 11 and macOS High Sierra today, bringing with them a new cookie anti-tracking feature in Safari that advertising groups say will "sabotage the economic model for the internet" ...