Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, ...

Instagram has launched its first video ads on the site, with Disney, Banana Republic, Activision, Lancome and the CW Network the first brands to take up the new 15 second ad format. The videos appear ...

As Meta moves to prioritize Reels across its flagship social platforms, data from market intelligence firm Sensor Tower shows that the majority of ads are now appearing on the vertical short-form ...

Today isn’t a great day for users of Meta apps. Mark Zuckerberg has told us to expect a “huge corpus” of AI content in Facebook and Instagram, while the company’s CFO Susan Li has said that ads in ...

Meta‘s Instagram wants to make it easier for marketers to buy ads that tap into viral moments on its short-form Reels videos. Instagram announced that it is expanding Reels trending ads (RTA) ...