While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to ...

As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

Europe is accelerating in its own way in the influencer space and building a unique model with global relevance.

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

Over the years, influencer marketing has become a significant trend. In B2B IT services marketing, there are different stakeholders who have a considerable ability to influence customer behavior.

At the first session of the Kellogg School of Management’s Influencer Marketing course Fall Quarter, an influencer self-dubbed as “the Vagina Whisperer” arrived as the guest speaker. The Vagina ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Influencer marketing is ...

Creator-First Platform Offers an Authentic Alternative to Digital Advertising in the Growing Creator Economy LOS ...

The Indian influencer marketing industry is valued at approximately Rs 3,375 crore in 2026, but what no one talks about is ...