Add Yahoo as a preferred source to see more of our stories on Google. The International House of Pancakes, more affectionately known as IHOP, made a huge announcement this week: It’s changing its name ...

IHOP is probably getting exactly what it wanted when it decided to change the name of the pancake chain to IHOb to celebrate its launch of a new line of burgers: a stint atop the Twitter trending list ...

Last week, my beloved International House of Pancakes (IHOP) changed its name to IHOb, or the International House of burgers. It was a big-time rebranding and, well, a pivot from flapjacks to ...

Entrepreneur speculated what the “b” might stand for — whether it might represent bacon, breakfast or might just be an upside-down “P.” We even made IHOP’s rebranding efforts one of the three things ...

(CBS) --IHOP is serving up the truth about its IHOb name change. The pancake chain has acknowledged that last month's name change was just a publicity stunt to promote its hamburger menu. The company ...

In June, the beloved pancake palace known as IHOP changed its name to IHOB (International House of Burgers) and the internet lost its collective mind. Then on Monday, the chain made another big ...

If hell is bad memes, the devil is IHOb. The late-night breakfast chain promoting a new line of burgers isn’t funny, quirky, or cute. The way they’re marketing it isn’t particularly smart or ...

Add Yahoo as a preferred source to see more of our stories on Google. I mean, I guess I'm starting to crave a burger. Today, a chain restaurant I used to tolerate did something very foolish, and it ...

The teasing announcement that IHOP (the brand formerly known as the International House of Pancakes) would change its name to IHOb sent the interwebs wild. In the days leading up to what some seemed ...

IHOP's decision to rename itself IHOb, or the International House of Burgers, infuriated many customers. We were skeptical of IHOP's ability to craft burgers that matched its pancakes in quality. But ...

The International House of Pancakes, more affectionately known as IHOP, made a huge announcement this week: It’s changing its name to IHOb. The iconic brand went all in too, changing its Twitter name ...