Hybrid events aren’t new. In fact, they’ve been happening for some time, but they are now a regular feature in every major domain. The manner in which businesses interact with their target audiences ...

For organizations willing to move beyond traditional definitions of what an event “should” look like, hybrid can offer a strategic advantage.

As we sprint through the spring event cycle in a blur of tarmacs and generative AI demos, I was hoping we'd find a way to combine the best-of-virtual with a rethink of what matters on-the-ground.

Event planners are super-psyched about the return of on-the-ground events - but why are they dismissive of hybrid events? If you claim to be "customer-first," your next event better be hybrid. Join me ...