Scroll through TikTok, Instagram, or X for a few minutes and you’ll notice one thing right away — pun humor is everywh ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Leadership is often associated with qualities like ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...

Three psychologists walk into a bar to compose a witty toast to the power of humor. Or rather I picked up the phone and called each of them about the subject. (I’m just terrible at telling jokes.) But ...

Humor plays a vital role in helping older adults cope with the challenges of aging and staying socially connected, according to new research. The research team at Aberystwyth University drew on ...