Rolex is the first—and often the only—watch brand people think of when it comes to high-end timepieces. But beyond that instant recognition, Rolex has become a broad cultural touchstone with symbolic ...

Rolex makes roughly 1 million watches a year, according to the best estimates. Sounds like a big number, but nine figures isn’t remotely enough to meet the frenzied demand of luxury watches from ...

Before the Daytona 500 takes center stage next month, Daytona International Speedway hosts one of the world's premier sports car races on its road course. The 61st Rolex 24 at Daytona is a 24-hour ...

The days when an ordinary person could identify a fake Rolex easily are gone—there are no simple giveaways like a ticking second hand instead of a smoothly sweeping one. “Modern fake watches are ...

The new year brings the start of a new season for the IMSA WeatherTech SportsCar Championship, which will open its 2024 schedule with the 62nd running of the Rolex 24 at Daytona. The 24-hour endurance ...

Watches & Wonders 2024 is right around the corner, which means that Rolex will soon be unveiling its most exciting novelties for the year. Traditionally, the brand has been known for its conservatism ...

The 2025 Rolex Paris Masters Tennis Championship roars into its third day after a wild Tuesday, where No. 1 seed Carlos Alcaraz was upset by Cameron Norries. Day 3 of the tournament, which features No ...