For businesses that produce digital offerings, designing for accessibility is about more than meeting recommended guidelines and legal requirements. Accessibility-focused design serves the ...

Effective design in startups goes beyond mere aesthetics, focusing on structured decision-making to solve real problems and drive business growth. Founders often misjudge the role of design, either ...

Creating a successful product from scratch is the stuff that entrepreneurial dreams are made of, but it’s a journey that’s equal parts challenging and thrilling. From identifying a consumer pain point ...

As CTO of a fast-growing, late-stage startup, I'm often asked for advice by entrepreneurs looking to develop new applications or services they intend to bring to market. My advice always includes ...

This degree is one-of-a-kind, attracting makers and innovators interested in a more sustainable 21st century. The Sustainable Product Design and Innovation program is a unique, interdisciplinary major ...

In a throwaway society, we take it for granted that products aren’t designed to last. If an electric toothbrush or a cheap sofa breaks, it ends up at the curb, not repaired. When the latest smartphone ...

Imagine this: you’ve got a brilliant idea brewing—something that could solve a real problem, inspire others, or even generate passive income. But when it comes to turning that idea into a tangible ...

If you want to take a larger share of the market, win clients and have higher margins, you’ll need to develop your own product. In today’s competitive climate, it’s not enough to sell the same ...

In the past, companies have used “planned obsolescence,” deliberately designing products with limited lifespans so that customers would have to buy more. From light bulbs engineered to burn out after ...

More than a sales tool, a product demo can be the moment your brand earns credibility and converts prospects. A strong demo proves value in real time, turning curiosity into confidence. Too often, ...

If done correctly, product videos can be a highly effective means of stimulating consumer purchases. Nearly 90% of people are willing to buy after watching a product video. Product videos have become ...