I've been in a lot of conversations and meetings recently where the subject has turned to the question of "How does advertising work?" Invariably, when this topic comes up, you'll hear two things: ...

For those of you who have read this column, addressing advertising might seem strange. I focus a great deal on the value of relationships, and advertising seems to be somewhat clinical in comparison ...

TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide. The new course, called TikTok Tactics, is ...

Opinions expressed by Entrepreneur contributors are their own. Marketers are experimenters. We have to be. Some marketing strategies simply don’t work because of bad audience targeting, excessive ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the first in a series that will ...

Affiliate marketing is one of the most popular ways for content creators and influencers to make money. Here we go through ...

I never liked the saying, “Work smarter, not harder.” As an ambitious and optimistic person, I believe business leaders already work hard. However, we can always work smarter. In 2024, marketing ...

Christine Miller, director of campaign management for HBO Max, shared specific steps the streaming service takes to engage free-trial users.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As an Agile software development company, our sales and marketing departments are constantly ...

Political commercials and messages are everywhere you turn -- your social media accounts, on radio and television stations and websites like WCPO.com. You don’t have to look far to understand there’s ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...