I've been in a lot of conversations and meetings recently where the subject has turned to the question of "How does advertising work?" Invariably, when this topic comes up, you'll hear two things: ...

Meta says it’s made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide. The new course, called TikTok Tactics, is ...

AI and hyperlocal targeting are merging to create a new era of advertising where machine learning delivers precision at scale ...

For those of you who have read this column, addressing advertising might seem strange. I focus a great deal on the value of relationships, and advertising seems to be somewhat clinical in comparison ...

Opinions expressed by Entrepreneur contributors are their own. Marketers are experimenters. We have to be. Some marketing strategies simply don’t work because of bad audience targeting, excessive ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the first in a series that will ...

I never liked the saying, “Work smarter, not harder.” As an ambitious and optimistic person, I believe business leaders already work hard. However, we can always work smarter. In 2024, marketing ...

Political commercials and messages are everywhere you turn -- your social media accounts, on radio and television stations and websites like WCPO.com. You don’t have to look far to understand there’s ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...