Hot Wheels' $10 Lamborghini RC car is USB rechargeable and built to scale. Reviewers say it’s “extremely fun” for kids and ...

Walmart is selling the rechargeable Hot Wheels RC Ford Mustang toy for just $11. That's 50% off. Shoppers say it’s "fast and ...

I might be in the minority here, but I stopped collecting die-cast cars years ago. I don’t have any Hot Wheels tracks, so all they did was sit on my shelf taking up space, fading into the background.

I've said it before, and I will repeat it. To learn more about marketing, look at what Mattel has been doing for decades. The El Segundo-based company is a genuine Toy Empire and only second to The ...