Sanrio ad Jazwares are teaming up again to celebrate the Year of the Horse with a new premium Hello Kitty plushie to help ...

Sanrio is releasing 12 brand new characters and they are going to be good enough to end Kuromi and Hello Kitty's favorite ...

Twelve of Hello Kitty's friends are being introduced in the US for the first time by Sanrio. The new characters will be ...

For the 50th anniversary of Hello Kitty, Sanrio will collaborate with Uniqlo to release retro pieces of clothing based off popular mascots. Aside from Hello Kitty, you’ll be able to get items ...

Hello Kitty has helped Sanrio make some serious money in its history, as the albino feline has become one of the most profitable characters for merchandise, anime or otherwise. In 2023, Hello Kitty ...

A professional writer with an enduring love for video games, tabletop games, board games, manga, anime, and anything offering a fun, adventure-filled escape into another world. Playing various types ...

Tomokuni Tsuji speaks with Monocle about retail expansion in Asia, new character strategies, and why the brand’s enduring focus on joy keeps its business thriving across generations. When Tomokuni ...

Sanrio’s top mascot is arguably the most popular mascot of all time as Hello Kitty persists in bringing the company untold amounts of funds the albino character’s face is printed on merchandise ...