POP MART’s LABUBU x Sanrio collaboration brings Hello Kitty, My Melody, Kuromi, and more to new vinyl plush pendant blind boxes and a premium collectible doll. Here’s how and when to buy.

Labubu's are dressing up in a hint of Sanrio charm!

Igloo, The Cooler Brand, today announced three new product collections in partnership with Sanrio®, featuring beloved Hello Kitty® and Friends characters Keroppi™, Pochacco™ and Cinnamoroll™. In a ...

The Labubu x Sanrio Characters Series and Labubu x Hello Kitty Vinyl Plush Doll are available to purchase on the Pop Mart website starting at 10 p.m. ET on Thursday, March 12. The dolls will be ...

By bringing together two brands with strong global audiences, this collaboration underscores POP MART‘s commitment to artist-forward, collectible design,” Emily Brough, POP MART Americas’ Head of ...

POPMART, the brand behind the LABUBU craze, has announced a partnership between them and globally recognized brand Sanrio, ...

Few brand mascots are as globally recognizable as Hello Kitty. Since her debut in 1974, the mouthless feline has become synonymous with Japanese "kawaii" culture, adorning everything from pencil cases ...

Hello Kitty is saying hello to 50 on Friday and celebrating with her global fan club. Across the world, fans of the iconic cartoon brand are commemorating the golden anniversary with special pop-ups, ...

Hello Kitty, the beloved cartoon character that's brought smiles to kids and adults around the world for generations, is celebrating her 50th anniversary this year. The Japanese company Sanrio first ...

Universal Studios Japan has released over 100 items to celebrate its 25th anniversary including beloved characters from ...

The designer responsible for helping millions of fans fall in love with Hello Kitty is moving on. On Feb. 9, Sanrio announced in its own Sanrio Times that Yuko Yamaguchi is leaving the Japanese ...