If you grew up in the 1980s, chances are your favorite cartoons were also trying to sell you toys. He-Man , G.I. Joe , ...

Roger Sweet, the toy designer credited with creating He-Man, has died at 91 after battling dementia. Sweet — the mind behind the muscle-bound star of ’80s animation “He-Man and the Masters of the ...

Masters of the Universe toys that can bring serious money have one defining feature many people wouldn't even notice.

The LCG Auctions Winter Premier is underway, and He-Man toys are prominently featured. One of the rarest toys from the Masters of the Universe franchise - a sealed "Battle for Eternia" - is on sale to ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Roger Sweet, a toy designer who created the He-Man action figure that spawned Masters of the ...

With the new Masters of the Universe movie hitting theaters June 5th, '80s kids are about to fall face-first into an awesome pile of plastic nostalgia. He-Man action figures lived up to the marketing ...

We’ve seen the psychotic amount of detail that went into He-Man advertising art, but that’s nothing compared to the dog-and-pony show Mattel brought to America’s malls in the mid-1980s. This toy tent ...

One key member of the original He-Man and the Masters of the Universe voice cast is still alive today, and even returned to ...

This is read by an automated voice. Please report any issues or inconsistencies here. See more from the L.A. Times in Google Search. Set us as preferred Roger Sweet, the toymaker who designed He-Man ...