I really need Monster to come up with a name for this new line of full-sugar drinks. These are definitely taking the place of the now-discontinued “Reserve” line, signified by indulgent flavors…but ...

In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026. And it's garnering mixed reactions. Monster Energy CEO Hilton Schlosberg ...

Since Monster energy drinks debuted over two decades ago, dozens of flavors have been introduced—and this year, fans have a pair of new options to choose from. In a video highlighting a series of new ...

Monster is reportedly launching a new energy drink line to be marketed specifically toward women. The energy drink market is booming and the competition remains fierce, so for already established ...

Innovation, affordability and shifting perceptions fuel 16.8% year-over-year growth, as Monster Beverage broadens its appeal beyond core users and positions energy drinks as an affordable alternative ...