The new flavor starts with the original Monster Energy base and adds a sweet strawberry twist. It "packs a powerful punch but ...

I really need Monster to come up with a name for this new line of full-sugar drinks. These are definitely taking the place of the now-discontinued “Reserve” line, signified by indulgent flavors…but ...

In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026. And it's garnering mixed reactions. Monster Energy CEO Hilton Schlosberg ...

Monster Beverage Corporation is an industry leader in alternative drinks, with a strong go-to-market strategy and a diverse product portfolio. Recent acquisitions have positioned the company well for ...

Innovation, affordability and shifting perceptions fuel 16.8% year-over-year growth, as Monster Beverage broadens its appeal beyond core users and positions energy drinks as an affordable alternative ...

If coffee isn't your thing, you may prefer sipping on a Monster Energy drink when lethargy looms in order to put a zip in ...