Today's consumers are more environmentally conscious than ever—and far more skeptical of vague or exaggerated sustainability claims. Marketing leaders must carefully balance promoting eco-friendly ...

Green marketing tells consumers you're looking out for the environment. The cars you sell use less fuel, your washing machines are more water-efficient, or your bananas are organic. Even if the ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Lion Shirdan is a marketing advisor, creative director and the founder of UPRISE Management, a 360˚ marketing, branding and creative agency. Now more than ever, consumers are seeking out products and ...

It's gotten so that if a week goes by without some sort of green IT, corporate sustainability or environmental announcement from Dell, I start worrying. OK, so I'm exaggerating a little bit, but in ...

For the first time in more than a decade, the Federal Trade Commission is reviewing its “Green Guides,” which offer companies direction on how to avoid making deceptive environmental claims in ...