Okay, Boomer — are you keeping up with the Joneses? A new generation has landed — but they weren’t born yesterday. That’s according to a resurfaced theory from the 1990s suggesting that Baby Boomers, ...

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Boris Abaev is CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Each generation has a distinct set of values, preferences and ...

School of Social’s Kineta Kelsall doesn’t like age labels. Aren’t we over stereotypes? She explains that they make for shoddy marketing strategy too. I hate labels in every sense. The itchy ones in ...

For the first time in history, five different generations are working together. Over the next decade, Millennials will become the majority of the workforce. What are their aspirations? Their behaviors ...

The week of June 10, Farm Journal is celebrating the next generation of American agriculture. Our goal is to encourage you to plan for the future and cultivate multigenerational success through the ...

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