Despite ongoing affordability issues and growing economic uncertainty, Gen Zers are buying homes—where they can afford to.

Generation Z is understandably discouraged. There’s the horrible job market. There’s the home affordability crisis. For many, ...

Gen Z homeowners now outpace millennials at the same age. They're more likely to be single and less likely to use help from ...

A cheaper, smaller Tesla SUV could be hitting the electric vehicle (EV) market relatively soon, but whether it will be a smart buy for Gen Z drivers remains to be seen. Buying a Tesla can still be a ...

Gen Z is becoming a growing force in the U.S. housing market, now accounting for nearly 1 in 5 mortgage requests nationwide.

For the first time, Gen Z has surpassed baby boomers in new business starts, according to a new report from Gusto.

In cities like Pittsburgh and Milwaukee, a quiet housing plot twist is unfolding. Twenty-something members of Generation Z ...

Gen Z is trading screen time for real-life shopping experiences, challenging brands to rethink loyalty, discovery, and store ...

As part of the trend, brands are showing how they would advertise to millennial and Gen Z audiences, with the latter containing many more emojis.

Louisiana leads the nation in the most personal loan requests tied to everyday bills.

Gen Z travelers are embracing shorter, budget-friendly micro-vacations in 2026 to make the most of limited PTO and stressed ...

Instagram has rolled out a brand-new feature, seemingly to appeal to users seeking authenticity, but will it work?