Yoplait Dairy Crest (YDC) has again refreshed one of its brands aimed at children with an extension to its Petits Filous Frubes range. The UK-based company has launched a limited-edition pack ...

Yoplait is expanding its fromage frais brand, Frubes, with the launch of a limited edition pack surrounding The Simpsons Movie DVD launch. From December, the pack will replace the Frubes & Spider Man ...

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Yoplait is expanding its Frubes fromage frais brand with a limited-edition Spider-Man 3 variety, which is being launched to coincide with the UK DVD release of the film next month. It will be promoted ...

Nintendo characters are to start appearing on the packing of kids’ yoghurt snack Frubes as part of a new promotion. Nintendo UK will collaborate with food firm Yoplait to place characters such as ...

Yoplait Dairy Crest’s Frubes brand starts a television sponsorship on the Cartoon Network next month as part of its summer advertising campaign. Frubes will sponsor Friday mornings on the Cartoon ...

Frubes has relaunched with a new-look pack in a bid to drive differentiation, bring fun and excitement, increase loyalty and make Frubes the yoghurt brand of choice for lunchboxes and snacking. The ...