First impressions. You only have one chance to make one, and once that impression is formed, it’s very hard to change it. Although the advice about making a good first impression is typically used for ...

The demand for vehicle graphics is growing, but those who print them don't always get everything right. In a session at the SGIA Expo, Kim Magraw, national operations manager of Super Graphics, ...

Fleet graphics provide a remarkably low cost per thousand impressions (CPM) when compared to various other advertising media. Consider this: while online ads can set you back up to $21 per thousand ...

First impressions typically last well beyond the initial encounter. For a commercial fleet, making a good first impression could start with vehicle graphics that deliver a strong and consistent ...

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The Private Motor Truck Council of Canada (PMTC) honored seven winners in its 2023 Vehicle Graphics Design competition, calling it “the most colorful awards in the trucking community.” The winners of ...

Trucks with striking graphics are great for use in community parades. Hirschbach Motor Lines' new fleet graphics were inspired by art. Owner Brad Pinchuk wanted his trucks to stand out from the crowd.

Turbo Images announced that it has acquired its competitor Lettrapub in a deal that brings together the talents and expertise of two of the best teams in the fleet graphics industry. The acquisition ...

Lowen Color Graphics, a longtime national provider of “fleet graphics” and their expert installation, is taking its services a step further. The Hutchinson-based company last week announced creation ...

The Rapidus app from Modagrafics helps vehicle fleets stay on top of fleet branding at every location, company says. Large format fleet graphics provider Modagrafics introduced a new tool for ...

Vehicle graphics remain a key weapon in a marketeer’s toolbox in delivering messages to a target audience and have not been overtaken by the digital age. That’s the view of Barnaby Smith, managing ...

The Private Motor Truck Council of Canada (PMTC) unwrapped seven winners of its 2022 Vehicle Graphics Design competition, calling them “the most colorful awards in the trucking community.” The winners ...