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The squishy sensory toy NeeDoh has become a viral sensation, leading to nationwide shortages. A USA TODAY parenting expert suggests the hype may not be justified, as children often prefer their old ...

Step aside, NeeDohs. There’s a new squishy in town — that is, if you can find it. RMS USA, the toy maker behind the viral squishy bun mystery dumplings, is channeling its inner Willy Wonka, revealing ...

Eat your plushy heart out, Labubu — there’s a new hot toy in town. NeeDoh is a line of squishy, brightly colored toys made by Schylling, a toy company based out of Massachusetts, and they’ve gone so ...

NeeDoh sensory toys have gained significant popularity on social media platforms like TikTok and Instagram. A viral social media trend of microwaving the toys has led to reports of them exploding and ...

A family-run fidget toy shop in Darlington born from a TikTok lockdown idea has been named among the finalists in The ...

People around the world are scrambling to get their hands on the sensory toys of the moment.

If your kids love those soft, squishy fidget toys, the ones you squeeze for stress relief, you might want to take a closer look. A new Consumer Reports investigation found that some of these toys can ...