Advertising on Meta isn't just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram. When you think of Facebook and Instagram Ads, you tend to ...

Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to ...

Meta has added new lead generation ad tools, artificial intelligence-powered features and customer relationship management (CRM) partnerships across its family of apps, per details shared with ...

As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

Meta has begun testing a new ad format called promotional ads to help consumers more easily utilize digital promotions, according to a company announcement. It also unveiled new lead generation tools.

Social media platforms are constantly adjusting their advertising features and targeting abilities, making it difficult for businesses and advertisers to keep up. But keeping up is key, as social ...

Lead generation companies are businesses that help identify, sort and contact high-quality leads on your behalf. These leads will match your ideal customer profile, and with the help of a tailored ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not ...