Warning: watching a social media video of a pup not getting chosen at a pet adoption event may cause tears or the desire to ...

A mascot comforted the only dog not adopted at an adoption event with the Los Angeles Dodgers in California. The moment with Waldomar, a playful black lab, was captured on camera and shared by Lancast ...

EL PASO, Texas (KTSM) — The MountainStar Sports Group (MSSG) Amigo Airsho announced their new Mascot Ace Squadron. Sarah the Aviator, sponsored by Sarah Farms, will lead the Mascot Ace Squadron, ...

Paris is upholding its promise of delivering a “bold, original and unique” Olympic Games with their latest mascot announcement. On Monday, event organizers introduced Pyrges as the mascot for the ...

North Platte Community College has a new mascot. The NPCC Knight made his official college athletic debut Tuesday during a home volleyball game against Northeastern Junior College. It is expected that ...

Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams ...

Adoption events start loud and hopeful; people smile, dogs head home, and volunteers juggle leashes and paperwork. Then, it slows down. The crowd thins, the goodbyes wrap up, and one dog is still ...