New research by UCLA neuroscientists shows that listening to music after an experience or activity can make it more memorable if you have just the right amount of emotional response while listening to ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Spoken words, news headlines, sounds, facial expressions, and even scents can trigger intense emotional reactions, including anxiety, annoyance, or anger. These types of stimuli are called “emotional ...

Triggers are actions or situations that elicit an emotional response. While they are typically associated with negative responses, a person can also have positive triggers. A person can experience ...