One of the most helpful tools for email marketers is an annual email marketing calendar. This helps with planning, testing, and innovation in a way that a quarterly approach cannot. If you don’t have ...

Marketing calendar software is a must have for most modern marketing departments. People both inside and outside marketing need to know what’s going on when. However, the term “calendar” is misleading ...

Part of being a successful email marketer is planning. You don't just see the month before you; you see the next month or two (in some cases, the whole year ahead). You know what months are your ...

According to the rule of 7, you should wait a minimum of 7 days before trying to sell your products or services to a new lead. Instead, send them high-value, free content like an eBook, a link to a ...

Picture three email campaigns. The first is poorly written, with broken links. The second has a fancy design, but it renders so badly that half the recipients can't see the offer. The third has great ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing topics, from content to social. The editorial process for a business can be surprisingly complex; ...

We talk a lot about the value of email marketing. After all, email marketing is the king of the marketing kingdom with a 3800% ROI and $38 for every $1 spent. Email can help lead prospects down your ...