UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering another merry music video from the project. This time, the Squad brings us “Santa ...

If Christa Pitts doesn’t RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

If you're a parent of young children, chances are the Elf on the Shelf comes to your home during the holiday season. You give it a name, prop it on a shelf, and instantly you have Santa’s personal ...

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

A police officer created a moment of Christmas magic for a little girl in Georgia when he returned her missing Elf on the Shelf. Laura Jennings' daughter had a problem. Betsy, her Elf on the Shelf, ...

Share your photos! The Elf on the Shelf tradition has become a beloved part of Christmas for many families, but coming up ...

The optics of a fleet of identically dressed little guys showing up to the homes of strangers and announcing their intention ...

A MUM has left other parents stunned after setting up a sinister-looking Elf on the Shelf to try and stop her eight-year-old ...

ELF on the Shelf has taken over households all over the UK in the run up to Christmas. And this year you can pick up a ...

This holiday season, Scottsdale Promenade -- a premier lifestyle and shopping destination owned by FalconEye Ventures -- is delighted to announce a festive collaboration with The Lumistella Company to ...

UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering another merry music video from the project. This time, the Squad brings us “Santa ...