From recruiting teenagers to keeping it simple, families reveal how they manage the nightly holiday ritual without losing ...

Fresh off topping the Netflix charts with her new self-titled documentary, Martha Stewart is coming for the holiday throne with a new take on the classic “Elf on the Shelf” doll. “Martha on the Mantel ...

Elf on the Shelf, make room for Snoop on the Stoop. The popular holiday toy, based on the 2005 book "Elf on the Shelf: A Christmas Tradition" by Carol Aebersold and her daughter Chanda Bell, explains ...

These Last Minute Elf on the Shelf Ideas are designed to be cute, clever, and low-effort, so you can get your elf into ...

A video of Ava's and Mia's big reactions is going viral on TikTok. A couple teamed up with their flight crew to make some Christmas magic for their young girls. The Freeman family, who live in the ...

The optics of a fleet of identically dressed little guys showing up to the homes of strangers and announcing their intention ...

Stella is diagnosed with spinal muscular atrophy and requires a wheelchair to get around, so Lackey fashioned an elf-sized wheelchair that can be used with the toy. Lackey shared an Instagram video of ...

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Looking to get a few more laughs from your kids during the holiday season? Look no further than your trusty elf partner! These funny Elf on the Shelf ideas will let Santa's helper cause a little ...

Until about 20 years ago, the Christmas character canon included the usual suspects: Frosty, Rudolph, the Grinch, and of course, Santa Claus himself. In the weeks leading up to December 25, children ...

Kim Kardashian and North West got their house ready for Christmas Wednesday night. West created personalized displays featuring Elves on the Shelf for each of her younger siblings. Kardashian also ...

The Elf on the Shelf phenomenon has been a favorite (or not-so-favorite) holiday tradition since its debut in 2005. Snoop Dogg is friends with Martha Stewart, Food Network star and legendary lifestyle ...