What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

In today’s digital-forward business environment, attracting the attention of potential customers is simultaneously easier and more challenging than ever. While social media platforms have become a key ...

The Super Bowl 2026 ads 2026 saw a heavy use of celebrities, over the top humor, a sense of community and a lot of AI. The best ones are a hallmark of good advertising.

A new study published in PNAS Nexus has found that specific patterns of brain activity can predict the success of persuasive messages across a wide variety of contexts. By analyzing neuroimaging data ...

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising with guest writer Ralph Burns. Buy it now from Amazon | Barnes & Noble | ...