Tequila chicken sandwiches? Yes, please! The Don Julio and Popeyes collab brings a limited-edition menu to select cities for Game Day. Here’s where to snag it before it’s gone. What happens when ...

Don Julio Tequila is back in the headlines with an ashy twist on its formula. Last week, the Diageo-owned brand unveiled Don Julio Ceniza, an añejo aged for an undisclosed time in toasted and charred ...

Popeyes, the beloved fast-food chain known for its crispy chicken and spicy menu items, has teamed up with Don Julio, the iconic tequila brand, for a highly anticipated collaboration set to launch on ...

Forbes contributors publish independent expert analyses and insights. I write about food culture—what we eat and what it says about us What happens when two icons of bold flavor team up? Don Julio ...

Tequila Don Julio hosted the first-ever brand takeover at Mercer Labs, bringing the house’s rich history to life through art and technology. Mercer Labs has ushered in a new wave of sensory-driven ...