The company is embarking on an ambitious plan to expand its Disney Princess line from toys to more premium products, with a ...

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If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Here ye, here ye! It’s time to summon the horns because new ...

The dolls, which are available online and in stores now, retail for $125 each Nicholas Rice is a Senior News Editor, Weekends for PEOPLE Magazine. He began working with the brand as an Editorial ...

Mattel announced it had won back the license to produce dolls and toys based on the popular movie characters, like Anna and Elsa from “Frozen.” By Julie Creswell Barbie and Elsa are buddies again. On ...

When Disney awards the toy licensing rights for its most prized properties, “show me the love” can be as important as “show me the money.” Mattel today announced that it has won back the licensing ...

Mattel stock surged Wednesday morning after the company said it has won back rights to make toys based on Disney’s iconic princesses and characters from the hit movie Frozen after losing its licensing ...