Because it delivers more detail than the cheaper, briefer postcard mailer, the brochure makes a great direct mail alternative when it’s time to dig deeper for a positive customer response. It’s not ...

Tour operator Cosmosair is aiming to bypass travel agents and win more holiday business directly from consumers with the introduction of its first direct mail brochure. Cosmosair launches the brochure ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

Direct mail advertising can include cooperative mailings, where a company's ad goes out with other businesses, or a solo advertising piece that only contains information from one business. Cooperative ...

The “Aha” Moment: Crystal Martin’s daughter received plenty of cards when she turned 4 in January 2010, but her favorite played “Happy Birthday” when she opened it. That inspired Martin, a political ...

There are many new ways to generate sales leads today, but direct mail remains one of the most powerful lead-generation tools. Even successful online businesses are discovering that direct mail is ...