If you try to build an operating system on top of chaos, it fails. That’s why the future of marketing doesn’t start with more ...

Stay ahead and upgrade your digital marketing strategy for 2026. Learn what’s changing in SEO, content, social media, and ...

Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see ...

Marketers are always looking for new technologies to amplify their brand message, connect with customers, and increase revenue. The long history of marketing has seen many different technologies; some ...

Krishan Arora is CEO & Founder at Arora Project, a globally recognized leader in raising investor capital & scaling high-growth ventures. In the ever-evolving world of digital marketing, there have ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...

As artificial intelligence and automation redefine digital marketing, professionals must evolve from traditional execution to ...

Ivy League Professor introduces a framework to better understand the implications of generative AI on digital marketing. AI allows us to do things we were not able to do before and helps us do things ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...