With continued calls to modernize its measurement service from many in the radio industry, Nielsen gave a look behind the curtain at its approach to audio diary surveys in a Thursday webinar – ...
After recapping the launch of its eScreener and digital incentive programs, Nielsen gave a first detailed look at what could lead to the end of the paper diary: the mobile survey, or mSurvey. After ...
NEW YORK — The “Wimpy Kid” is returning to his digital roots. “Diary of a Wimpy Kid” creator Jeff Kinney, a major e-holdout among children’s authors, has agreed to make his illustrated, top-selling ...
Jeff Kinney’s bestselling middle grade series Diary of a Wimpy Kid, closely following its recent box office success, is now available for pre-order for Kindle. The first seven books are available for ...