Bryan Mattimore is Cofounder and Chief Idea Guy at the Growth Engine Innovation Agency, and an innovation instructor for Caltech. As the creation of new ideas becomes the only sustainable competitive ...

Every successful business has a few traits that help it succeed. Some are obvious, such as the product or service itself. But others are behind the scenes, deep within the ecosystem of the business.

How do businesses find success with winning ideas? Ideation is a term often thrown around, but not necessarily understood fully. This process of coming up with potential ways to address a problem, ...

The earliest stages of ideation can be both the most exciting and the most challenging part of the design process. Ideas flow quickly, but they can be abstract and difficult to communicate. This can ...

Not long ago, both Rolls-Royce and Cadillac rocked (almost at the same time) the rising EV establishment of the automotive industry with a couple of interesting flagships. One might even dare to say ...

Please read this guide carefully before submitting your Design Idea to maximize its chance of being accepted. One of the really cool things about EDN is the Design Ideas section, where readers can ...