Makeovers are always fun! So, when Design Essentials (DE) reached out to me to do a hair makeover for Talking Pretty, I was ecstatic. I went over to the McBride Laboratories, where all of the Design ...

‪McBride Sr.’s roots in the haircare industry go back to 1973 when he co-invented Sta-Sof-Fro, the very first product designed and marketed to moisturize and soften the Afro. Before Sta-Sof-Fro hit ...

As an online retailer of women’s hair care products that only sells its merchandise physically through third-party retailers such as salons, Design Essentials needs a distinctive e-Commerce presence ...

Design Essentials’ Greg Gilmore and his colleagues kicked some really serious information at the theater 2 booth inside the Bronner Bros. hair show this weekend in Atlanta. Gilmore has gorgeous ...

Ledisi hits the nail on the head when it comes to natural beauty. So it’s no surprise the hit singer is the new brand ambassador and first celebrity spokesman for Design Essentials Natural. For years, ...

Wearing an afro has long been a symbol of resistance—presented on the likes of Angela Davis, the Black Panther Party, and Diana Ross. But, there was something missing. “The natural hair movement was a ...

My social life may not be flourishing during quarantine, but my hair sure is. The extra time at home has allowed me to really pay attention to haircare regimen. It also gives me a chance to try ...

More than 50 black women gathered at a salon on Flatbush Avenue in Brooklyn for “Curls and Conversations,” a support group for black women who wear their hair natural; the event was also a sampling ...