Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...

Shivanku Misra is an AI expert, currently serving as Vice President overseeing enterprise advanced analytics and AI initiatives at McKesson. In the rapidly evolving field of data science, the success ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

With the impending loss of the cookie and changing nature of tracking user IDs, what does the future of targeting look like? Moving forward, advertisers must reference and merge a plethora of user ...