Contextual targeting – one of the oldest tricks in the advertising playbook – has been enjoying a comeback in recent years as an alternative to third-party-cookie-based audiences. Dotdash Meredith ...

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual ...

Dotdash Meredith (DDM) has named Jim Lawson as president of D/Cipher, its contextual advertising solution. Launched in 2023, D/Cipher analyzes billions of consumer interactions and content signals ...

Dotdash Meredith, one of the biggest digital media publishers in America, has hired Jim Lawson to lead its ad tech division D/Cipher, Dotdash Meredith CEO Neil Vogel told Axios. Why it matters: The ...

Management reaffirmed its full-year 2025 adjusted EBITDA guidance across all businesses, assuming no significant recession. DDM is expected to see 7% to 9% digital revenue growth in Q2, supported by ...

Agreement delivers 100 million ChatGPT users trusted content from 40+ iconic media brands including PEOPLE, Better Homes & Gardens, FOOD & WINE, Verywell, InStyle, and Investopedia Companies to ...

NEW YORK, May 16, 2023 /PRNewswire/ -- Dotdash Meredith (DDM), the largest publisher in America, today launched D/Cipher, a groundbreaking ad targeting tool that makes intent-based targeting at scale ...

Former AdTheorent CEO to lead D/Cipher's evolution as the premier cookie-less ad targeting and buying solution for the open Internet Jim was a co-founder of AdTheorent, a machine-learning powered DSP ...