Proper customer journey management is how you deliver personalized experiences at scale. The average customer now engages on six touchpoints before they make a purchase. How do you manage that ...
Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...
As marketing and Internet technologies evolve, the key elements of managing best customers have evolved with them.Last month I discussed three of the basic elements (Identify, Communicate, Reward) and ...
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