Bridg will allow restaurants to identify non-loyalty customers, giving them a fuller view of their audience. It’s the latest ...

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

Retailers incur significant opportunity costs when the analysis focuses only on known customers. This isn’t a critique of ...

Companies that want higher levels of customer confidence should focus more on removing surprises. Confidence isn’t created by explanations. It’s created by consistency and clear expectations.

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

Most companies use different vendors to run different parts of their business, such as customer management, finances, payroll and social media. To do this, they share access to customer data with ...