Business Bricks expanded its corporate gifting with custom branded LEGO kits that upgrade new employee onboarding gifts. Instead of generic swag, companies can turn their brand story into a buildable ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Lego explains why its Smart Bricks use custom wireless charging, enabling uninterrupted play without removing bricks from ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures which bring play to life.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick. Patents reveal how.