Similar products and extreme competition within the cosmetics industry often requires a marketing mix more closely resembling 4 C's than it does the traditional 4 P's. The 4 C's model, which reflects ...

Wait, what? Cosmetics? Yes, you read that right, Sparky. In my recent chat with Kevin Hochman, Chief Marketing Officer, KFC U.S. at Yum! Brands we talked about marketing, of course but also cosmetics ...

Cosmetics are a major expenditure for many women, with the cosmetics industry grossing around 7 billion dollars a year, according to a 2008 YWCA report. Cosmetic retailers design advertising to alter ...

Cosmetics marketed as “clean,” “cleaner” or “natural” are being challenged in class action lawsuits asserting that the cosmetics contain PFAS or other synthetic chemicals, and that the marketing ...

Cosmetics giant L'Oreal has gotten approval in Europe to replace animal testing with tests done on engineered human tissue. And that's not just happy news for lab rabbits: Observers say it takes the ...

On September 2, new guidelines for the lawful promotion of cosmetic services such as injectables, PRP treatments, thread lifts, and fillers, will take effect. Alison Lee, director of advertising ...

Had I been able to comment on Richard Weller’s article on the classification of cosmetics (3 May, p 18) before it was published, I may have been able to forestall some misunderstandings. It is true ...

From 2014 to 2019 the Indian homegrown cosmetics brand SUGAR came a long way. In an exclusive conversation with Vineeta Singh, CEO, SUGAR Cosmetics, she talks about the brand's journey, vision, ...