Similar products and extreme competition within the cosmetics industry often requires a marketing mix more closely resembling 4 C's than it does the traditional 4 P's. The 4 C's model, which reflects ...

Mented Cosmetics founders Amanda E. Johnson and KJ Miller (Photo provided by Mented Cosmetics) Mented Cosmetics changed the beauty industry for the better when it was founded in 2017. Mented Cosmetics ...

Wait, what? Cosmetics? Yes, you read that right, Sparky. In my recent chat with Kevin Hochman, Chief Marketing Officer, KFC U.S. at Yum! Brands we talked about marketing, of course but also cosmetics ...

Cosmetics are a major expenditure for many women, with the cosmetics industry grossing around 7 billion dollars a year, according to a 2008 YWCA report. Cosmetic retailers design advertising to alter ...

Today we see makeup as mainly used by women and in many work settings, women are expected to wear makeup and are considered unprofessional if they don’t. Why? It’s seen as a standard of looking “clean ...

Had I been able to comment on Richard Weller’s article on the classification of cosmetics (3 May, p 18) before it was published, I may have been able to forestall some misunderstandings. It is true ...