So what can we do to deliver that 'killer' strategic brand plan? Firstly, we need to know where we are going before we work out how to get there. Kenichi Ohmae, Corporate Strategist is quoted to ...

Without clarity about shared values and vision, a company will lose focus. I recently had the opportunity ... is the creation of technology that allows brand owners to digitize their products ...

Inconsistent brand experiences in e-commerce are common, often due to a disconnect between marketing efforts and contact center interactions. AI and CRM strategies can help bridge this gap, improving ...

In his first public comments as Starbucks’ new CEO, Brian Niccol published an open letter Tuesday laying out his initial plan ...

With a focus on connecting with ... Founded with a vision to rethink how companies perform digital marketing, Brand IQ is a global leader in advertising technology and services. The company combines ...

This is an exclusive interview with Chaitsi Ahuja, Founder & CEO, Brown Living.  Chaitsi, can you tell us a little bit about ...

Every business starts small and experiences exponential growth due to the founder’s resilience and massive team collaboration ...

John Hu, CEO & Founder of Stan, wins Startup of the Year award at the inaugural Asian Creator Awards. Andrew Ge. On September ...

Virgin removed its branding after the startup decided last year to focus on cargo rather than people. Now, the company has ...